Stop sending cold traffic to product pages
Your ads get the click, but your product page loses the sale. I build the 'bridge pages' that turn skeptical scrollers into warm buyers - lowering your CPA and scaling your cold traffic.
⚠️ ANDROMEDA UPDATE (11/2025)
Meta now cares a lot more about what happens after the click. If visitors bounce, your ads get marked low-quality and CPMs climb. My advertorials keep people reading – signaling to the algorithm that your ad is a winner.
Most first-time visitors will not buy right away
For most of your visitors, the first visit is the last visit.
Not because your product is bad, but because they see hundreds of ads every day.
If you send cold people straight to a product page, you act like they are ready to buy. Most of them are not ready.
Your cold ads reach three types of people
A small group who were going to buy anyway
A small group who will never buy
A big group in the middle who are curious but unsure
This middle group is where your growth comes from.
They need more than a product page. They need:
✔️ A clear reason to care
✔️ A simple explanation that makes sense in their life
✔️ Their main doubts answered before they see the price
That is what a good advertorial does for you.
Your current path assumes they already trust you
Right now, your path is usually:
Ads (traffic) → Product page (ask for sale)
This path:
❌ Shows features before explaining why they matter
❌ Shows the price before calming fears
❌ Assumes trust you have not earned yet
Cold visitors land on the product page, feel unsure, and leave.
You open your ad account and see:
Clicks look fine
Purchases are low
Results jump up and down when you raise budget
You keep changing bids, audiences, and creatives. But the real leak is the first page you send cold traffic to.
Use the path high-spend brands rely on
Here is the path that works better for cold traffic:
Ads (get attention) → Advertorial (create desire) → Product page (close the sale)
The advertorial sits between your ad and your product page. It:
✅ Talks about one clear problem
✅ Gives a few strong reasons people like your product
✅ Answers common doubts before the price
✅ Sends only warm, interested people to your product page
Product pages are built to close the sale. Advertorials are built to change the mind.
It makes cold visitors feel ready before they reach your product page
A strong advertorial turns cold traffic into warm traffic.
It helps you:
Turn more cold clicks into buyers
Give Meta better engagement signals
Turn more top-of-funnel spend into real customers, not just traffic
At PetLab Co, I saw this again and again:
The ad’s job is to earn the click.
The page’s job is to change the mind.
Now the page also has to show Meta that the click was worth it.
Built to earn attention, shift beliefs, and remove doubts
Each advertorial I build is designed to:
✔️ Earn attention with a clear problem your buyer feels right now
✔️ Shift belief with simple, believable explanations
✔️ Remove doubt by answering “yes, but…” questions before the price
✔️ Pass people to your product page when they already want to see the offer
The result:
✅ Fewer people leaving right away
✅ More people adding to cart
✅ Cleaner customer acquisition cost from the same ad spend
For Shopify brands that want cold ads to actually work
This is for you if:
You run a Shopify brand and spend money on Meta ads
Your cold ads get clicks but your product page does not convert enough
Your product page works for warm traffic but fails for cold traffic
You want a stronger landing path without hiring a big agency
You get:
No sales calls
No project managers
No junior writers
No dev needed
(I build the page for you)
Delivery in 7 business days after you send the brief
Built by someone who has seen advertorials scale for real
I didn't learn this from a course. I learned it inside the war room at PetLab Co.
I joined the growth team 5 years ago, right as PetLab was pioneering the advertorial strategy that became the blueprint for modern DTC.
I was there during the years they scaled past $100M+ in annual revenue. I ran A/B tests across the entire funnel, but nothing lifted cold performance as much as the pre-sell pages and advertorials we built.
Since then, I’ve worked in CRO roles for other DTC brands and the same pattern keeps showing up: when cold traffic struggles, the fastest win comes from fixing the page between the ad and the offer.
Now I focus on one thing only: building advertorials that make cold traffic convert.
Simple, direct, done for you
This is not a big agency. You do not get endless calls or pretty slide decks.
You get a finished page on your own Shopify store, built in the page builder you already use.
If you do not have a page builder, I set one up for you and cover the first 60 days so you can see if it works.
This is for you if:
You run a Shopify brand and spend money on Meta ads
Your cold ads get clicks but your product page does not convert enough
Your product page works for warm traffic but fails for cold traffic
You want a stronger landing path without hiring a big agency
Your Strategist
Ex-Growth & CRO @PetLab Co.
Check Availability
You can keep sending cold traffic to a page that assumes the sale. Or you can send them to an advertorial that helps create the sale.
Starter
Strategic Direct Response Advertorial
A full, research-based advertorial page that turns skeptical visitors into buyers and shows Meta that people like what they see after the click.
Best if you want to validate a new offer on cold traffic or beat your current product page.
1 complete strategic advertorial on your domain
3 headline and subheadline options you can test
5 matching image ad ideas
A simple review for basic ad policy issues before build
Best Value
Full Presell Funnel System
You save 40%
Four research based advertorial pages mapped to different awareness levels, so you can turn cold traffic into warm buyers and give Meta multiple winning angles to scale.
Best if you want a complete presell funnel – four awareness-stage pages your media buyer can plug into campaigns and scale.
1 unaware page – curiosity driven advertorial that hooks cold scrollers
1 problem-aware page – pain-based listicle that turns frustration into interest
1 solution-aware page – authority POV breakdown
1 product-aware page – hard-hitting presell offer page
All pages set up for fast testing and scaling
Clean. Made with care.
No artificial flavors, colors and preservatives.
calls
ai slop
outsourcing
spend wasted
Common questions
You go to a secure Shopify checkout page. After payment, you see a short project brief. Once you fill it in and submit it, your project is in the queue and the 7 business day timer starts.
At minimum, a link to the product you want to sell. It also helps if you share links to current ads, any notes or research, and common questions from support or reviews. If you do not have these, that is fine. I handle the research work.
No. If you do not have a page builder, I suggest a simple tool that fits your store and cover the first 60 days for you. You only keep paying for the tool if you like it. There is no extra fee from me.
I can work with Replo, Instant Pages, Shogun, PageFly, or your current Shopify theme when that makes sense. The idea is to fit into your setup without extra tech work.
The usual delivery time for a complete, installed page is 7 business days after you send the brief. If your product needs more time, I tell you up front.
You get two rounds of reasonable edits on the copy and layout before final build. The goal is to be very close on the first version, then use your feedback to make it feel like your brand.
Yes. The price is a one-time fee for a page you can keep using. There are no ongoing fees from me and no hidden charges. You can reuse the advertorial, clone it for new offers, and test new hooks on top of it.